Originally published in the CEIR Quarterly Newsletter
As we continue to advocate for the return of face-to-face events, we are also learning to navigate the world of digital interaction. That’s why the CEIR team is currently working on a Virtual Events Study, sponsored by Swapcard. This study includes research about what works, what doesn’t and what generates revenue. You won’t want to miss the findings being shared during Expo! Expo! IAEE’s Annual Meeting and Exhibition in Louisville, KY, December 8-10.
Speaking of research, I was inspired by the data presented during this year’s CEIR Predict Conference. John Gerzema from The Harris Poll explained that attendees are increasingly seeking “online content guides or ambassadors who are real people” in their digital event experiences. I had the pleasure of serving in that role by co-hosting Predict with CEIR CEO Cathy Breden, CMP, CAE, CEM at the CNTV digital studio (physically distanced…
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