Predict: CEIR’s Annual Outlook Conference was virtually held on 22 September. While we were not able to meet face-to-face as we have done since 2011, the virtual event’s learnings and insights were held to the high standards of Predict in providing a perspective on the future. This pandemic has caused devastation to the exhibitions and events industry unlike anything we could have ever envisioned. Exhibition organizers’ strategies have shone through by adapting to and holding virtual events.
I am one who looks for positive signs – not only to make me feel good, but also for nuggets to apply to strategy. With the oil crash earlier this year, the pandemic and the election next month in the U.S., we looked to economists and geopolitical experts to provide perspective on what is likely to happen with a recovery. Going back to 2001, the performance of the U.S. business-to-business (B2B) exhibitions industry…
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