An Open Letter to the Events Industry

By: Don Neal, Founder and CEO, 360LiveMedia

Now what? That is the question on the minds of the event industry at this moment. Where do we go from here? How do we evolve, survive and begin to see a path to prosperity?

Before we can truly answer the “Now What …?” question, we must first address the reality of where we are now.

There are five forces that each of us who work in the events industry must accept before we can begin to rebuild our businesses, our careers, and the events that make a difference in the lives of tens of millions of people who, until March 2020, attended live, in-person experiences that had an impact on their industries, businesses and professions.

1. Full-scale, robust, large, in-person, live events will not be back to prior levels of attendance until 2022. The set of conditions required for a “back-to-normal” society that…