With the uncertainty surrounding COVID-19 and the differing re-opening plans among the state governments in the United States, man show organizers are left with the decision to postpone or cancel their live events or move their show to the digital realm. Earlier this year, CEIR sent out surveys in April and June to U.S. show organizer executives to understand the depth of COVID-19’s effects on the future of the B2B exhibitions industry. Results showed that there is a significant increase to move shows from in-person to virtual. In April, 15% of executives were moving their show to a full virtual trade show. In June, that number jumped to 41%.
As more and more organizations move their shows to the unknown territory of digital, wouldn’t it be nice to have some guidance from your industry peers on their experience? Members of the IAEE Young Professionals Committee who have produced or in…
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