By: Robyn Davis, Exhibitors WINH LLC
CEIR’s Head of Marketing Insights series revealed so many interesting thoughts from marketers across North America and, after last week’s post, we’ve only scratched the surface on how event organizers, like you, can apply that information to your future trade shows! This time, we’ll take a closer look at the last three parts of this series… but, before we do, if you haven’t had a chance yet, definitely check out my previous post with more tips and takeaways from the first two parts of this series.
Half of the marketers surveyed don’t exhibit at trade shows… but, most of them say they could be convinced.
The third part of this series focused exclusively on feedback from non-exhibitors. Although, in my opinion, trade shows aren’t the right fit for every company (and, again, that’s okay!), there are some very helpful lessons in this section to…
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