By: Robyn Davis, Exhibitors WINH LLC
One of the most valuable superpowers any successful professional could have is the ability to read their audience’s mind – because, if you know what your audience is thinking, you can “take the words right out of their mouth” with your marketing messages, address any objections/issues before they realize they have them, ensure that any benefits you’re excited to provide are what they actually want/will use, and so on.
In my opinion, that’s the biggest benefit of CEIR’s Head of Marketing Insights series for event organizers, like you – after reviewing these reports, you can understand and apply what marketing leaders across North America (the ones who will be involved in the decision to exhibit at your trade show, or not) think about trade shows, like yours.
Here are my top takeaways for event organizers from the first two parts of this series. After…
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