Taking Inventory of Your B2B Exhibition’s Use of Digital

By Nancy Drapeau, PRC, VP of Research, CEIR

While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis is over. Last week’s blog discussed historical CEIR Index data which suggests that the industry will recover. Its resilience is explained by the value these events deliver to participants, attendees and exhibitors. This will happen, question is, when. A recent poll by APCO Worldwide with Americans affirms the industry will re-emerge:

The poll finds that  83% of Americans currently forced to work from home say they miss attending in-person meetings and conventions. 78% say they plan to attend as many or more when the threat of COVID-19 passes.

In last week’s blog, I promised to write about leveraging digital if an event is forced to cancel. As I have thought about this topic further, it seemed too narrow. While the…