Read CEIR Chief Economist Dr. Allen Shaw’s insights on #COVID19’s impact on the U.S. B2B exhibitions industry and his projections on how the industry will fare in the coming months.
By Allen Shaw, Ph.D.
Chief Economist for Global Economic Consulting Associates, Inc. and CEIR Economist
The Center for Exhibition Industry Research (CEIR) has been tracking and analyzing data since the exhibition industry began feeling the impact of COVID-19 in January. The data is as fluid as the situation’s progress. However, CEIR is able to provide answers to some of the questions that have been streaming into our offices, especially in terms of how we foresee the effect of COVID-19 impacting the U.S. business-to-business (B2B) exhibition industry in the coming months.
There are about 9,400 B2B exhibitions taking place in the U.S. annually. In 2019, the trade show industry’s total impact on the U.S. GDP was approximately $101 billion. As of 15 March 2020, 50 B2B events have announced their cancellations. Notable events that have canceled include:
- Inspired Home Show by the International Housewares Association (over 800,000 net square feet [NSF]);
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