Can your signage beat this? Find out how you can optimize your digital signage game from this piece brought to you by CEIR.
By Johnalee Johnston
A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL
The global digital signage market is expected to reach an estimated $31.7 billion by 2025, nearly doubling its value from three years ago. But for some branding campaigns, less will always be more.
On Valentine’s Day 1990, 13 years and 4 billion miles into a joyride that traversed the fringes of our solar system—Jupiter’s van Gogh-meets-Dali-level surrealism to Saturn’s celestial rings—Voyager 1 spun around for one last look at our home planet. And the most successful branding campaign the world has ever seen commenced.
Dubbed the “Pale Blue Dot” by astrophysicist Carl Sagan, the portrait of Earth, for all its glory, would henceforth be etched into the mind as a barely recognizable pinpoint of blue, a mere 0.12 pixel among monolithic strands of violet, blue and green light and the stark vastness of space. Squint your eyes…
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