A Digital Dilemma for Meeting & Event Suppliers

By Allan Lynch

A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL

There is a digital dilemma in the meetings sector. It’s not about event apps or better presentation technology—it’s more basic. It’s the failure of supplier websites to provide useful—and accurate—information.
Recently, Marriott and Radisson announced plans for new websites geared toward meetings, but will those sites provide the detail planners and incentive houses need, or will they, like so many other hotel, convention center and other venue websites, miss the mark?
Meetings account for 30 percent to 40 percent of a hotel’s business, yet the information planners and incentive houses need is often dismissively handled on websites. And collateral print and digital materials don’t compliment websites.

Supplier Website Accuracy

Many supplier websites are inaccurate, lack essential information (like number of guest rooms), are hard to navigate (meeting space is hidden under weddings) and overlook local benefits that…