By Tom Pick
Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding.
But one adjective they never use is “dull.” True to form, there are several big changes on the horizon for the live events industry in 2020. But is there a single “biggest change”? Here’s what 14 top event professionals had to say when asked that question.
There were several one-off answers, reflecting clear trends in the events space, such as improvement and expanding the use of event mobile apps; more utilization of non-traditional venues; greater focus on diversity and inclusion; and improved measurement of event results not just during but after the event.
There may be a significant disrupting technology in the event industry, not yet on anyone’s radar, the result of thinking outside the box (or as Christy Lamagna puts it, “standing on top of the box!” to see the future)…
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