Don’t let your event app like a social media app. Let your education shine through your event app. Read the latest CEIR blog post on event app design by Michael Doane of CadmiumCD.
By Mike Doane
When an attendee first opens your app, what do they see? What options are they given?
Many will receive an experience identical to Twitter or Facebook. A large wall of user-generated posts from around the conference center. The popular wisdom is that this is what attendees want.
Peter Wyatt, CTO at CadmiumCD, says event apps would serve attendee needs better with a different approach: “An event app built for planners of educational conferences should always put education first. An activity feed up-front might hurt that experience.”
A More Engaged Experience Through Attendee Chat
Wyatt, instead, says that his team has found success with highlighting conference content, sessions, and expo information on event apps, and allowing users to access the activity feed at any time through a button on the navigation menu.
This gives attendees the option to share and communicate with their peers, but it also…
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