Teaming Up to Reinvent Trade Shows
Promote collaboration between show management and exhibitors. Marlys Arnold (@ImageSpecialist) shares a way to bridge the communication between exhibitors and organizers.
Why I Attend Expo! Expo!: An Interview with Sallee Pavlovich, CEM
Sallee Pavlovich, CEM of New Orleans and Company shares her expansive #ExpoExpo journey detailing her first attendance in 1980 to how she played a key role in the epic 90th anniversary celebration of IAEE at 2018 #ExpoExpo in New Orleans!
Beating the Coulda-Shoulda-Woulda Blues
When you get so caught up in your battle plan that you tune out your target’s thoughts, needs and feedback, your chances of veering off-course grow exponentially. Read how to beat the coulda-shoulda-woulda blues with Dr. Cindy McGovern.
Success Stories: Follow-Up Trade Show Swag Ideas That Got Results
Which trade show gifts are best at helping turn a prospect into a sale? Read 3 success stories of trade show gifts that made lasting impressions with 4imprint.
6 Tips to Achieve Work-life Balance
Are you struggling to disconnect from work when you reach home? Do you feel like you’re attached to your work email on your phone? Take care of yourself and achieve […]
2018 Art of the Show Competition Winners: Show Promotion Website, Social Media Campaign and Sponsorship Program
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored […]
Why I Attend Expo! Expo!: An Interview with Madelynn Thompson
Every journey at Expo! Expo! is uniquely different, but what brings it all together is the continued drive to learn from one another and our passion to keep our shows […]
Is Your Leadership Falling Victim to the Villain?
Learn how to shift your thinking to recognize and value feelings with Shelley Row, PE, CSP.
Share the New You With Branded Promotional Items
With the perfect blend of planning, communication and branded promotional items, you’ll be ready to share your new brand with confidence. Learn the crucial steps needed to get your new brand off the ground with 4imprint.
CEM Spotlight on Żaneta Berus, MBA, CEM
Congratulations to Żaneta Berus, MBA, CEM of In2Win Business Consulting on earning her #CEM designation! Read about how her love for continuous learning made her want to earn her CEM.
2018 Art of the Show Competition Winners: Convention Center Promotion, Industry Promotion, Print Advertising Campaign and Show Daily
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored […]
6 Tips to Achieve Work-life Balance
