Month: August 2019

Teaming Up to Reinvent Trade Shows

Originally posted on CEIR Blog:
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But…

Why I Attend Expo! Expo!: An Interview with Sallee Pavlovich, CEM

Sallee Pavlovich, CEM of New Orleans and Company shares her expansive #ExpoExpo journey detailing her first attendance in 1980 to how she played a key role in the epic 90th anniversary celebration of IAEE at 2018 #ExpoExpo in New Orleans!

Beating the Coulda-Shoulda-Woulda Blues

When you get so caught up in your battle plan that you tune out your target’s thoughts, needs and feedback, your chances of veering off-course grow exponentially. Read how to beat the coulda-shoulda-woulda blues with Dr. Cindy McGovern.

Success Stories: Follow-Up Trade Show Swag Ideas That Got Results

Which trade show gifts are best at helping turn a prospect into a sale? Read 3 success stories of trade show gifts that made lasting impressions with 4imprint.

6 Tips to Achieve Work-life Balance

Originally posted on CEIR Blog:
By Jeff Davidson “The Work-Life Balance Expert” I am a thought leader on work-life balance issues. I have written 59 mainstream books, am an authority on time management and a…

2018 Art of the Show Competition Winners: Show Promotion Website, Social Media Campaign and Sponsorship Program

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]

Why I Attend Expo! Expo!: An Interview with Madelynn Thompson

Every journey at Expo! Expo! is uniquely different, but what brings it all together is the continued drive to learn from one another and our passion to keep our shows flourishing. Expo! Expo! IAEE’s Annual […]

Is Your Leadership Falling Victim to the Villain?

Learn how to shift your thinking to recognize and value feelings with Shelley Row, PE, CSP.

Share the New You With Branded Promotional Items

With the perfect blend of planning, communication and branded promotional items, you’ll be ready to share your new brand with confidence. Learn the crucial steps needed to get your new brand off the ground with 4imprint.

CEM Spotlight on Żaneta Berus, MBA, CEM

Congratulations to Żaneta Berus, MBA, CEM of In2Win Business Consulting on earning her #CEM designation! Read about how her love for continuous learning made her want to earn her CEM.