Earning the CEM designation is a game changer! IAEE interviewed graduate Bradley Necrason, CEM of GES. Read why he believes the CEM certification allows him to expand his industry knowledge and why it’s beneficial to maintain the designation.
Hometown: Orlando, FL
University of Education: University of Central Florida
How has the CEM designation helped in your career?
My CEM designation shows that I better understand the challenges and responsibilities my customers have with planning events. This industry is varied and complex, from site selection knowledge to contract negotiations, there is a great deal of industry knowledge to acquire in being an event professional.
Why is it important to maintain the CEM designation?
It is important to me to maintain the CEM designation as many of my colleagues and clients ask me questions unrelated to my individual field of being a general service contractor (GSC) in the exhibitions and events industry. The CEM certification continuously puts new content in front of you from our industry as a whole, allowing your knowledge to be expanded and improve your insights when helping others.
What made you want to obtain your CEM designation?
The CEM designation is recognized in the industry as well as between peers as a designation that takes both time and commitment to achieve.
What advice would you give to an aspiring individual who wants to apply for the CEM program?
Be willing to attend both a CEM Week as well as taking a few online courses. Both are incredibly beneficial.
How did you start your career in this industry?
I began my career in logistics, shipping AV and internet equipment to events during the Dot-com boom. Through the years I transitioned from operations to sales while in the audio-visual industry, allowing me to support many client needs as well as working with GES as a vendor. It was only a matter of time when I got an opportunity to work with GES in a sales capacity 15 years ago, bringing my knowledge of logistics, AV and customer service to my clients. The rest is history I suppose.
What did you like most about the CEM Learning Program?
I loved interacting with other individuals both online as well as at CEM Week. It is the individual relationships you build that allow you to build a great network of professionals in our industry.
