Trade show marketing continues to evolve, with greater use of technology and interactivity. Samuel J. Smith of SoicalPoint shares insights on a recent survey based on exhibit houses’ perspective, preferences and role in trade show marketing.
Trade show marketing continues to evolve, with greater use of technology and interactivity. Samuel J. Smith of SoicalPoint shares insights on a recent survey based on exhibit houses’ perspective, preferences and role in trade show marketing.
IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.
Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!
12700 Park Central Drive
Suite 308
Dallas, TX 75251
(972) 458-8002
Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!
