Trade Show Security: How to Prevent Theft from Your Trade Show Booth

IAEE Member, Mobile Video Guard, shares the who, what, when, why and how of trade show theft to protect your products and company information at your next event.
Expert Sales Training Techniques That Will Step Up Your Game

Learn great sales training techniques to up your game at the next trade show with 4imprint.
How AUA Tracks Learner Retention with Live Polling

It’s time to fine-tune your learning programs! Read Michael Doane’s piece on how the American Urological Association improved their learning session by tracking their attendees’ learning retention.
CEM Spotlight on Bradley Necrason, CEM

Congratulations to CEM gamechanger, Bradley Necrason, CEM of GES. Read why he believes the CEM certification allows him to expand his industry knowledge and why it’s beneficial to maintain the designation.
The New Career Sphere

Read IAEE President & CEO David DuBois’ perspective on the importance of investing in your constituency.
When Should You Walk Away From a Negotiation?

Read Linda Swindling’s tips on how to know when it’s time to walk away from a negotiation.
Exhibit House Survey on Trade Show Marketing & Technology: Perspectives, Roles & Preferences

Trade show marketing continues to evolve, with greater use of technology and interactivity. Samuel J. Smith of SoicalPoint shares insights on a recent survey based on exhibit houses’ perspective, preferences […]
CEM Spotlight on Carol-Anne Ho, CMP, CEM

Congratulations to CEM gamechanger, Carol-Anne Ho, CMP, CEM of dmgevents! Read how she believes the #CEM designation will prepare her for the next challenge in the events industry!
Embrace and Build Employees’ Personal Brands to Strengthen Yours

Explore how you can cultivate your employee’s brand and how it can build the reputation of your company with Preferred Partner 4imprint.
CEM Spotlight on Audra Williams, CEM

Congratulations to recent CEM gamechanger, Audra Williams, CEM of Edlen Electrical Exhibition Services! Read about her CEM journey and perspective on earning the designation.
Have the Courage to Do It Wrong

Learn the ways you can overcome “what ifs” with Dr. Cindy McGovern.