“When it comes to your business, it’s OK to simplify things.” Read how Betsy Jacoby-Greenleaf of JacobyExpo uses the Event Performance Analyzer to organize her data and make her job as a show organizer easier.
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo
There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these things help make your job easier. There is nothing wrong with simplifying things in order to be more efficient…so long as it’s equally effective. When it comes to your business it’s OK to simplify things. You won’t win any awards by making things needlessly complex.
The Dawn Of A New Era
Analyzing trade show performance can leave anyone feeling like they’ve waded deep into the weeds. How are you supposed to gauge the current success of your show? What is the benchmark for analyzing performance? It’s the dawn of a new era, my friends.
There is a tool designed to simplify the process of evaluating and understanding your post-show data and members of IAEE have access to all of this…
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