Earning the CEM designation is a game changer. IAEE interviewed recent CEM graduate, Ligia Gonzalez, CEM, Congress Manager of  Expo Guadalajara. Read her journey on earning the CEM designation and how the designation has helped broaden her knowledge of the exhibitions industry.

University of Education: UNIVERSIDAD DE LA SALLE BAJÍO

How has the CEM designation helped in your career?

I now have more knowledge to help my team and clients to make the best decisions.

Education First_Designation Second

Why is it important to maintain the CEM designation?

It’s a self-investment and a professional title to keep on. There are always new things to learn and share in this industry.

What made you want to obtain your CEM designation?

It’s a great distinctive and something I would like to keep for a long time on my CV/resume.


What advice would you give to an aspiring individual who wants to apply for the CEM program?

Do it! You will learn a lot and meet great people through the journey.

How did you start your career in this industry?

I started in sales at hotels and afterwards I continued as managing sales and logistics for a tourist train, but the main event was when I started as an ICCA analyst researching for international events.

What did you like most about the CEM Learning Program?

The sharing experience with colleagues from the industry and learning from all of them.

game changer

Posted by Jannat Choudhury

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