By John Moyes
Despite an ongoing slowdown in global economic growth and a decline in open trade promoters on the international stage, the exhibition industry is tracking for continued growth in 2017.
However, the largely positive mood has been dampened recently by major political developments such as the Brexit vote in the UK, the failed coup in Turkey, and the fallout from the US presidential election. Forty-five percent of participants globally anticipate a limited or significant negative impact on business, while at a country level, Mexico (60 percent) and the US (54 percent) report the highest degrees of concern.
Despite these factors, the German exhibition industry set a new attendance and growth record for the exhibition industry in 2016. Let’s take a peek at what is trending and factors contributing to performance according to UFI mid-year research:
- Efficiency in Travel, Accessibility and Security
Germany’s central location and over 150…
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