Originally published by Trade Show Executive August 2017 Edition
I always enjoy writing this month’s article because I get to officially tell you about all the great new things we have planned for attendees at this year’s Expo! Expo! IAEE’s Annual Meeting & Exhibition. I can confidently say that IAEE is in a unique position to provide attendees what no other organization can, and that is the “show for shows.” But if we step back for a moment, isn’t that what we’re all trying to do? To create that definitive “something” that makes our organizations and, ultimately, our shows THE event to attend in your specific industry? Planning for each year’s Expo! Expo! starts more than a year out from show date and I am truly grateful for the awesome staff that not only puts on the “show for shows,” but brings you, the exhibitions and events community, year-round content and programming that is timely and relevant.
It’s All About Connections at this year’s Expo! Expo! on 28-30 November in San Antonio, Texas. This theme has given us plenty to think about, and we have taken the opportunity to focus on the feedback we have received from members on the areas of interest that are at the top of most people’s “meeting wish list” right now.
One of the accomplishments we are most proud of is the reputation Expo! Expo! has built on its exceptional education programming and networking opportunities, making it the “show for shows.” Our Education Committee received more than 130 session proposals this year! The vast expanse of information presented helped us hone in on the following three areas of development: research informed; data guided; and experience design, all infused with technology and innovation in mind.
Expo! Expo! continues its strong commitment to providing the most diverse product mix marketplace in the industry and as the leading industry platform for innovative solutions. The Tech Start Up Program, now in its third year, will design greater experiences for attendees to interact and engage with emerging technologies. The attendee and exhibitor mobile app and beacon tech will provide a brand-new user experience that will enhance connections with peers and give greater insight and interaction with show content. New show technology partners have come into the mix, further emphasizing Expo! Expo! as the tech laboratory for the industry.
Other new initiatives created to enhance the Connections made at Expo! Expo! include the Women’s Leadership Experience, sponsored by Experient, which will include a panel discussion with a life-hack gathering activity; a unique, communal learning and networking experience that will include six rounds of 15-minute discussions on various topics such as Ask the Expert, Leadership and Personal Development, Technology Use Cases and Personal Style Inspiration; and special programming for university/college students and faculty.
In the coming months, I will be delving further into the new ideas and concepts we are exploring at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017. In the meantime, visit the Expo! Expo! website at www.myexpoexpo.com.
I look forward to connecting with you in San Antonio this November!
David DuBois, CMP, CAE, FASAE, CTA
President & CEO