Originally posted by 4imprint 1 May 2016

Clothing trends come and go. The same holds true for promotional apparel: What’s hot today may be replaced by something more colourful, stylish or full-featured tomorrow. What promotional wear is on-trend this year? We’ll show you the latest styles, so you can put them to work in your organization.

Rock a retro look for 2017 promotional apparel

Just like the remakes hitting movie theatres and playlists. The biggest splash in promotional wear is a retro-inspired. The 2017 versions of retro-inspired headwear and shirts give a nod to yesteryear but add a stylish modern twist.

The “dad” hat

Tops among retro-inspired looks is the “dad hat.” While previously associated with unhip fathers everywhere, this look is making a comeback among the cool kids!

To pair this look with your brand, try the Prestige Two-Tone Cap. The two-tone colour scheme gives a retro vibe while organic cotton material and a unique flip buckle give it contemporary class.

Want to kick your promo up a bit? Grab the New Era® Stretch Mesh Contrast Stitch Cap. It features Spacer Mesh panels for extra ventilation and a stretch fit for perfect sizing.

The ringer tee

If you want a retro-inspired look, but prefer promotional shirts, try the ringer tee. Once reserved for baseball and softball, these shirts are now popping up at community events, trade shows and team-building outings.

To connect this look with your organization, check out the Canvas 3/4 Sleeve Triblend Baseball Tees. Though it looks vintage, its sizing and styling are completely modern.

Likewise, the Euro Spun Cotton Baseball Tee provides the perfect canvas for your brand. This shirt is made of 100% combed and ring-spun cotton, making it both super-soft and super-comfortable.

Go high-tech for 2017 promotional apparel

If the retro-inspired look doesn’t suit your brand, take a high-tech approach to promotional apparel. Technical fabrics add a contemporary twist to traditional promotional apparel, offering benefits from stain-repelling treatments to performance-enhancing styles.

Repel stains with high-tech promotional apparel

Nothing spoils a workday faster than a spill, especially when your team members are meeting with customers, exhibiting at a tradeshow or speaking to a service club or community group. That’s what makes the stain-repelling Foundation Teflon® Treated Cotton Shirt so popular.

Add moisture-wicking features in your branded shirts

When your team is required to do some heavy lifting as part of their day-to-day roles, the stay-cool powers of moisture-wicking fabrics are ultra-appealing. In these cases, choose moisture-wicking custom logo apparel such as the Concourse Performance Roll Sleeve Shirt.

Choose sun-protecting fabrics to help employees stay safe in the sun

For employees who spend their days in the rays, turn to the Columbia Stain Release UPF 50 Performance Shirt. Not only does this fishing-style shirt repel stains and wick moisture away, the high-performance fabric also repels water and has sun protection built in.

Modern promotional apparel gives your brand a boost

When you want to be sure your brand has an au courant look, pay attention to the promotional hats and branded shirts you choose. These are two of the five most impression-generating promotional products. When you choose a modern style for these, you help create an ‘of-the-minute’ impression that customers will see again and again.

Like what you see?! IAEE Members – receive a 10% discount PLUS 24 hour shipping here.

Source: 2017’s Hottest Trends in Promotional Apparel

Posted by Elizabeth McQuade

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