Hosting the Perfect Event

by Carl Landau

As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most importantly—how to generate more revenue!

I recently sat down with Magnificent Media’s Dave Reimherr for a podcast about live event management for niche publishers. We talked about how to go from thee sponsors at your first event to 20 at your next event, estimating attendee turnout months in advance, and more.

Here are a few of my tricks and tips discussed in the podcast:

1. What to charge attendees? Consult a circle of industry advisers before you start to determine the right price point.
2. Seek out top speakers. Speakers that approach you are usually not as good as they may seem.
3. Provide solid networking opportunities at your events. Networking is much more than parties – done right, networking offers meaningful connections with peers, and a great opportunity to create a core group for advice, support and new…