There’s something for everyone at #ExpoExpo! Read what Brian Hays, IT Director, Messe Frankfurt North America learned from his first Expo! Expo!
As IAEE announces the location for Expo! Expo! 2017, our IT Director, Brian Hays reminisces on his first Expo! Expo! experience. Brian took a trip to Anaheim, CA along with some of the Messe Frankfurt North America team, last December for the annual trade show industry meeting and exhibition.
1. IT takes everyone on the team working together in constant communication to make a trade show successful – before, during and after the show!
I was really amazed at how well-organized the event was, from registration to the closing ceremony. From the promotion of the event to follow up emails after the event. Expo! Expo! hosted 262 exhibitors and more than 2,200 attendees. I’m really impressed with how they provided something for everyone — they also made it informative and fun. The exhibit hall and the Tech Swim Up Lab were my favorite parts of the trade show. With these…
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