Originally posted by 4imprint 1 Aug 2016
By: Becky Dillenberg

Grocery store. Bank or credit union. School. Restaurant. Just think of the many places you pick up promotional pens each day. You’re not alone!According to promotional products industry research, more than 50% of U.S. consumers own promotional writing instruments like pens, pencils and highlighters. And, that’s what makes these tools such a great investment. They’re used so often that the cost for an impression of your brand is just 1/10th of a cent. Here are five creative uses for promotional pens.

How to use personalized pens

Distribute promotional pens at events and as trade show giveaways.

Amp up booth visits with promotional pens as creative trade show giveaways

Promotional products commonly make appearances as conversation starters at events and trade shows. To amp up the ice-breaking potential of promotional pens, get them in different colors associated with your brand. Pose a question like, “Which part of the country has the best summers?” Then, ask passersby to “vote” by taking a pen representing a geographic location. This little bit of conversation gives you the opportunity to start a conversation.

Personalized pens make a nice gift to welcome new employees.

Make new employees feel welcome

Make a great first impression while helping new employees feel at home with a first day, welcome gift. A tasteful pen, left at an employees’ workstation with a signed welcome card, is a great way welcome new members to your team. Best of all, employees can put these handy promotional tools to work for first-day note-taking.

Unique pens make nice employee recognition gifts

Reward and recognize employees with unique pens

Show your team you are grateful for their hard work with frequent, small tokens of gratitude for a job well done. (Research shows the number one reason employees leave their jobs is a feeling they are not appreciated!) Fun and unique pens are an inexpensive, yet much-appreciated, way of showing the love—plus they come in handy for just about anyone, too. And, when employees earn unique promotional pens, it’s a clear reminder of the recognition they’ve earned.

Pen giveaways to show customer appreciation.

Show customer appreciation with promotional pens

Show customers they matter. Imprint promotional pens with a fun message thanking customers for their business. Declare a customer appreciation day or customer appreciation week. Distribute the pens with a sincere thank you message from your team and invite customers to use the pens while filling out prize drawing entries.

Personalized pens make employee training a breeze.

Promote key tools during employee training

Want new and existing employees to maximize use of your company’s technology tools? Invite visits by promoting the intranet, project management site or training site on stylus pens distributed during employee training. Include these useful tools with training materials to encourage note taking while encouraging on-going engagement long after the training is over. Best of all, you’ll build internal pride at the same time!

Whether for tradeshow giveaways, staff gifts or employee training, personalized pens are the perfect way to make a lasting mark.

Becky Dillenberg

Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 7 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

Read More by: Becky Dillenberg

Posted by Elizabeth McQuade

One Comment

  1. Personalized pens are indeed a great tool to get visibility to your brand both internally and at the events. We’ve always used this technique in our office.

    Thanks for the informative article.



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