Originally published by 4imprint

Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. From wooing new customers to staying top-of-mind with existing customers, promotional products work. Need more proof? Consider these jaw-dropping facts:

1. Advertisers spell success S-W-A-G.[ii]80% of consumers own at least one promotional product.

Almost three-quarters of advertisers say promotional products helped make a campaign successful. That’s probably in part because 80 percent of consumers own at least one piece of swag. Hello, brand visibility!

2. Promotional products convert.

85% of promotional products recipients did business with the company giving the promotional product

And, all those promotional products have a lot of influence. In fact, eighty-five percent of consumers did business with an advertiser after receiving a promotional product.[iii] Can you say marketing ROI?

3. Smiles start with promo products.

83% of consumers say they enjoy receiving promo products

People love to have a little fun. And, that’s where promo products really hit their stride. When polled, 83% of consumers say they enjoy receiving promotional products.[iv] Clearly, those good vibes deliver.

 4. Promotional products drive referrals.[v]

Asking for a referral generated 500% more responses when a promotional incentive was included.

A Louisiana State University survey found offering a promotional product when asking for referrals generated 500 percent more referrals than asking for referrals without a promotional incentive. Sales + promotional products = match made in heaven.

5. Promotional items woo strangers.[vi]

Promotional Products help increase business with new clients by 11%.

Perhaps it’s because they invite prospective customers to stop for a quick conversation. Or, maybe it’s because they implant company names squarely in the minds of prospects. Promotional items help advertisers increase business with new clients by 11 percent. You can’t really exchange gifts with a stranger now, can you?

6. Promo products are the ultimate carrots.[vii]

Direct mail response rates jump 50% when a promotional product is included.

Response rates to a mail promotion increase 50 percent with the inclusion of a promotional product. Incentivizing a response with a promotional product reduces the cost per response by 66 percent. Yes, you read that right! Promo products drive response rates up while driving the cost per response down. Those are results both marketers and accountants can get behind.

7. Promotional products leave coupons in the dust.[viii]

People who received a promotional product spent 27% more than people who received a coupon.

One company hands out a promotional product. Another company hands out a coupon. Which gets a better response? The not-so-surprising (to us) answer is the promotional product. In fact, promotional products recipients spent 27 percent more than coupon recipients over an eight-month time frame.

8. Promotional items lead in cost-per-impression.[ix]

Promotional products have a lower cost per impression than newspaper ads, prime-time TV ads and national magazine ads.

If you’re wondering if you can afford to brand with promotional products, you’ll love these stats. Promotional products cost just 0.7 cents per impression. That’s far less than other advertising channels. To compare, newspaper ads cost 3.2 cents, prime-time TV ads cost 2.5 cents and national magazine ads cost 2.4 cents per impression. It makes sense to use the attention-getting power of promotional products in your advertising mix.

9. Promotional products outperform print ads.[x]

70% of recipients recall the name of a company on a promotional product.

How long do those impressions last? Seventy-six percent of respondents recalled an advertiser on a promotional product received in the past 12 months. (Do you hear cheering? We do!) By contrast, 80 percent of consumers said they read a newspaper or magazine within the past week, but only about 53 percent could recall an advertiser’s name.

Promo products are powerhouses

Any way you slice it, promo products are marketing powerhouses. As the research above demonstrates, these handy little giveaways generate leads and turn prospects into customers. That’s a powerful punch.

Source: 9 Amazing Facts That Will Help Improve Your Marketing ROI


Becky Dillenberg

Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 7 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

Read More by: Becky

Posted by Elizabeth McQuade

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