Tag: Trade shows

Safety and Security at Trade Shows – What IAEE is Doing.

In the past few months, terrorism has taken a significant toll upon our society. For the exhibitions and events industry, the safety of our attendees and event staff is our highest priority as evidenced by […]

From the MATSO Perspective…An Interview with Justine McVaney, SVP of Event Operations & Planning, National Association of Broadcasters (NAB)

Justine McVaney, Senior Vice President of Event Operations & Planning at National Association of Broadcasters (NAB) sat down with IAEE to talk about her career as a Major American Trade Show Organizer and her member […]

Staffing Strategies for your Next Trade Show

Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re likely no stranger to the […]

Top 3 reasons this month’s MATSO meeting is going to be Epic

By Angela Harar, CEM, Senior Director of Trade Shows, The Vision Council Change happens when change makers get together to share, debate, and challenge the status quo. 1 – Participants aren’t being talked to, they’re […]

IAEE Awards Spotlight on Outstanding Achievement in Marketing & Sales Award Winner Ellen Schwartz

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized her business experience to generate […]

IAEE Awards Spotlight on InGo – Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager InGo LLC garnered the 2015 IAEE Outstanding Achievement in Innovation in Business Solutions Award for its suite of client-customized web apps. The award recognizes achievement by IAEE members in […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]