Tag: trade show

Did you Learn about Trade Show Marketing in College?

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995,…

How To Stay in the Fast Lane in the Trade Show Industry [Part 1]

At Expo! Expo!, it’s all about connections! Tom Gattuso, CEM dedicates his time to staying on top of trends and making the most of his time on the trade show floor.

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]

Sustain Your Brand with Eco-friendly Promotional Products

By: Becky Dillenberg 01 May 2017 Going green can help you make green. Surveys show 65 percent of people consider themselves at least somewhat environmentally conscious, and 64 percent say they are more likely to […]

Expo! Expo! Offers a Varied Menu of Solutions-Based Education Sessions

Originally published by Trade Show Executive, September 2016 edition In last month’s column I talked about the various offerings you can expect at Expo! Expo! IAEE’s Annual Meeting & Exhibition this December in Anaheim. This […]

Food for Thought – Being Global, Being Strategic, Industry Professionalism

Originally published in Trade Show Executive, May 2016 Edition “Going global”… what does this mean to your business and the exhibitions and events industry as a whole? In the past few years, IAEE has made […]

IAEE Chats with 2015 Merit Award Recipient Brad Hobson, CEM

By Mary Tucker, Sr. PR/Communications Manager Brad Hobson, CEM made a name for himself in the IAEE Dallas/Fort Worth Chapter by continually going above and beyond the call of duty. He has served on the […]

Spotting Trade Show Pros – Amplify Winter 2016

Originally published in Amplify, Winter 2016 Issue – Download the full issue here. Spotting Trade Show Pros It’s easy to spot a trade show pro. They’re the folks who are naturals at orchestrating successful trade […]