Tag: Marketing

Edible Giveaways

Originally published by 4imprint Whether you’re planning a tradeshow booth, wedding reception or employee appreciation event, attendees appreciate a snack. Edible logo’d giveaways are more diverse than ever with new flavors and options to feature […]

How to Choose the Right Apparel to Promote Your Business

Originally posted by 4imprint 27 September 2016 You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do! If you’re worried button-down oxfords with an embroidered logo or […]

A Helpful Trade Show Checklist for Sure-Fire Success

Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and […]

Trade Shows: How to Make a Big Impression

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]

IAEE Art of the Show Competition Winners Circle Spotlight FreemanXP: 2015 Best of Show Winner

FreemanXP took last year’s Best of Show prize in the IAEE Art of the Show Competition, as well as winning the Signage/Decoration: Over 200,001 nsf category for its Autodesk 2014 entry. Here, FreemanXP discusses how […]

Graphic Design

Originally posted by 4imprint Tips and Tricks for Visual Marketing Success Humans are visual creatures. Our brains process visuals 60,000 times faster than text. Most information (90 percent) transferred to our brain is visual, and […]

IAEE Awards Spotlight on Outstanding Achievement in Marketing & Sales Award Winner Ellen Schwartz

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized her business experience to generate […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]

What Makes a Good Entry – Art of the Show Insider Tips #1

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Attendance Promotion Brochure and Attendance Promotion Campaign. These elements comprise a well-rounded marketing plan, but what makes them […]

The World would be a Boring Place without Marketers

Nicole Bowman, MBA, VP of Marketing & Communications, IAEE I love marketing and design. I have been doing this for upwards of 20 years and it never gets old. As my husband said to me […]