Tag: Marketing

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]

What Makes a Good Entry – Art of the Show Insider Tips #1

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Attendance Promotion Brochure and Attendance Promotion Campaign. These elements comprise a well-rounded marketing plan, but what makes them […]

The World would be a Boring Place without Marketers

Nicole Bowman, MBA, VP of Marketing & Communications, IAEE I love marketing and design. I have been doing this for upwards of 20 years and it never gets old. As my husband said to me […]