Tag: marketing ROI

Return on Event Savings

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Saving money is of […]

IAEE Expo! Expo! 2016 Was All About Action and Results

Originally posted by a2z Exhibitors and attendees at IAEE Expo! Expo! 2016 were primed to take action leading up to and during the annual events industry’s prime gathering. Building on the success of recent years, […]

9 Amazing Facts That Will Help Improve Your Marketing ROI

Originally published by 4imprint Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. […]