Tag: Expo! Expo!

MATSO Programming at Expo! Expo! has 4 Major Program Changes to Address Members’ Primary Needs

This year I’ve worked closely with IAEE staff and the MATSO Council via newly formed Education and City Working Groups to deliver on the most important benefit for major show organizers according to a needs […]

What Makes a Good Entry – Art of the Show Insider Tip #5

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Print Advertising and Show Daily. These elements comprise a well-rounded marketing plan, but what makes them so effective? […]