Tag: Experience

Tips for Kick-Starting Your Career in the Exhibitions Industry After Graduation

Now that you’ve taken the walk across the stage and received your college diploma (congratulations!), it’s time to get serious about starting your career. The feeling of uncertainty that often accompanies post-grad life can make […]

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]

Job Titles Can Be Deceiving

Originally posted 16 January 2018 by Dawn Rasmussen Job titles can be deceiving in many ways. Sometimes, it’s your current boss / company who is pretty stingy with how job titles are structured. Other times, […]

Art of the Show Competition Winners Circle: Show Brand Design/Development

The IAEE Art of the Show Competition’s Show Brand Design/Development category evaluates visual and messaging components used to build a new show’s brand or rebrand a show that was already in existence. Judges take into […]

What I Learned by Listening at BizBash Elevate DC

On Wednesday, August 3rd, hundreds of event planners descended on the Ronald Reagan Building and International Trade Center for BizBash’s Elevate DC conference. Here’s an inside scoop on a session I was proud to participate […]

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]