Tag: Engagement

Understanding Your Audience

Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very time consuming and is a […]

Engagement and Experiences

Originally published in Trade Show Executive, Mar 2015 Issue Throughout my career, I have been to hundreds of events, ranging from exhibitions to executive conferences to a combination of the two. Some were good, some […]