What It Takes to Make a Great Event (My Expo Expo Experience)
By Michael Doane, Marketing Manager with CadmiumCD The two years prior to 2015, I had been fairly active with my IAEE membership online, chatting with other members through the IAEE MemberLink forum and taking advantage of all […]
The MATSO Perspective from Adam Andersen, Managing Director of New Hope Network, a division of Penton
This past May, after years of trying to fit it into my schedule, I finally made it to the IAEE MATSO Spring Meeting, hosted this year at another event I’ve always wanted to attend, the […]
How to Choose the Right Apparel to Promote Your Business
Originally posted by 4imprint 27 September 2016 You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do! If you’re worried button-down oxfords with an embroidered logo or […]
Get Ready to Visit Anaheim at Expo! Expo! 2016
Anaheim is ready to welcome you this December! If you think you know Anaheim, we challenge you to check out what’s new in town. Our food and beverage options continue to grow, and we like […]
When “Face Time” is FaceTime: How to Manage Virtual Workers
Originally published by Lindsey Pollack 20 September 2016 No longer just for hipster start-ups, even prominent companies – think IBM, American Express and 3M — now abound with virtual workers. In fact, nearly one-quarter of […]
Expo! Expo! Offers a Varied Menu of Solutions-Based Education Sessions
Originally published by Trade Show Executive, September 2016 edition In last month’s column I talked about the various offerings you can expect at Expo! Expo! IAEE’s Annual Meeting & Exhibition this December in Anaheim. This […]
5 Creative Ways to Make your Mark with Personalized Pens
Originally posted by 4imprint 1 Aug 2016 By: Becky Dillenberg Grocery store. Bank or credit union. School. Restaurant. Just think of the many places you pick up promotional pens each day. You’re not alone!According to […]
IAEE Interview with Cynthia Cortis, Events Director, SmithBucklin
Nicole Bowman, Vice President of Marketing & Communications with IAEE, sat down with Cynthia Cortis, Events Director with SmithBucklin, to gain insight on the appeal of China and international considerations when planning events abroad. Cynthia […]
Take My Advice – Attend Expo! Expo!
As I write this I’m 29 years old. I’ve been working in the world of meetings and trade shows since GES hired me right out of college. In 7 years and three positions, I’ve managed […]
CEM Faculty Spotlight on Michael Dargavel, CEM
Michael Dargavel, CEM is the Vice President of Association and Events Management, a full service, multiple association management company. Michael produces several events each year including four trade shows, which have risen in the Top […]
Pure Gold: Workplace Lessons from the 2016 Olympics
Originally posted by Lindsey Pollak 19 August 2016 The explosive power of gymnast Simone Biles. The incredible determination of swimmers Katie Ledecky and Michael Phelps. The feats we see at the Olympics are the result […]
A Helpful Trade Show Checklist for Sure-Fire Success
Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and […]
CEM Faculty Spotlight on LeeAnn Norton, CEM
CEM Faculty Spotlight on LeeAnn Norton, CEM, Director of Vendor Relations & Events with Professional Retail Store Maintenance Association (PRSM) LeeAnn Norton, CEM has over 20 years in show management experience. LeeAnn has served on […]
MATSO Programming at Expo! Expo! has 4 Major Program Changes to Address Members’ Primary Needs
This year I’ve worked closely with IAEE staff and the MATSO Council via newly formed Education and City Working Groups to deliver on the most important benefit for major show organizers according to a needs […]
Safety and Security at Trade Shows – What IAEE is Doing.
In the past few months, terrorism has taken a significant toll upon our society. For the exhibitions and events industry, the safety of our attendees and event staff is our highest priority as evidenced by […]
What I Learned by Listening at BizBash Elevate DC
On Wednesday, August 3rd, hundreds of event planners descended on the Ronald Reagan Building and International Trade Center for BizBash’s Elevate DC conference. Here’s an inside scoop on a session I was proud to participate […]
Mentoring Alternatives: A New Approach to Professional Advice
Originally posted by Lindsey Pollak 19 July 2016 I’ve always been a huge fan of mentors. My own mentors have helped me shape my career. They’ve smoothed my path and taught me countless valuable lessons, […]
Trade Shows: How to Make a Big Impression
Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]
The Best is Yet to Come at EXPO! EXPO!
Originally published in Trade Show Executive, August 2016 Edition We have entered the second half of the year, which means that if you see me grinning from ear to ear (more so than usual, anyway), […]
Why Do We Study Generations?
Originally posted by Lindsey Pollak 26 July 2016 How can you take 75 million people and say they have anything in common? In other words, how can you take one “generation,” with each person having […]