Trade Shows: How to Make a Big Impression

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]

The Best is Yet to Come at EXPO! EXPO!

Originally published in Trade Show Executive, August 2016 Edition We have entered the second half of the year, which means that if you see me grinning from ear to ear (more so than usual, anyway), […]

Why Do We Study Generations?

Originally posted by Lindsey Pollak 26 July 2016 How can you take 75 million people and say they have anything in common? In other words, how can you take one “generation,” with each person having […]

CEM Faculty Spotlight on Al Lomas, CMP, CMM, CFE, CEM

Al Lomas has 30 years of experience in hospitality and the exhibitions and events industry and is a jack of all trades. Al is currently the Conference Operations Manager for Connected Car Expo (CCE) at […]

Social Customer Service

Originally published by 4imprint Messaging comes of age as a support channel We’ve all been there: Our shiny, new thingamajig just won’t perform. We’ve looked online at the FAQ, but it’s TL;DR (Too Long; Didn’t […]

Exhibitions Day 2016 Surpasses Expectations

Originally published in Trade Show Executive, July 2016 Edition Last month, IAEE, along with 20 supporting organizations and more than 100 exhibitions and events professionals from around the U.S., stormed Capitol Hill for Exhibitions Day […]

IAEE Spotlight on Bill McGlade, CEM, Director, Account Management, a2z, Inc.

IAEE is pleased to bring you this member spotlight on Bill McGlade, CEM, Director, Account Management with a2z, Inc. Bill has been an IAEE member for nine years. Bill currently is the Chair of the […]

From the MATSO Perspective…An Interview with Justine McVaney, SVP of Event Operations & Planning, National Association of Broadcasters (NAB)

Justine McVaney, Senior Vice President of Event Operations & Planning at National Association of Broadcasters (NAB) sat down with IAEE to talk about her career as a Major American Trade Show Organizer and her member […]

Mind Your Mobile Manners: Smartphone Etiquette Is Always in Style

Originally posted by Lindsey Pollak 15 July Pot, meet kettle. A new survey out from Bank of America found that less than 20 percent of adults think they are on their mobile phone too much, […]

IAEE Art of the Show Competition Winners Circle Spotlight FreemanXP: 2015 Best of Show Winner

FreemanXP took last year’s Best of Show prize in the IAEE Art of the Show Competition, as well as winning the Signage/Decoration: Over 200,001 nsf category for its Autodesk 2014 entry. Here, FreemanXP discusses how […]