The Women of Natural Products Expo West

2019 Women’s Leadership Committee Chair, Ann Olson, CEM shares her admiration for the female team behind Natural Products Expo West.

The Importance of Local Chapter Memberships

The local level is where collaboration and empowerment happen to further our industry and make it thrive. Read Betsy Jacoby-Greenleaf’s take on the importance of becoming an active IAEE chapter member.

Helpful Tips and Outdoor Giveaways Make Planning Outside Events a Breeze

Discover how you can use outdoor promotional items to build your brand with IAEE Preferred Partner, 4imprint.

8 Ways Events Build Winning Influencer Marketing Campaigns

Originally posted on CEIR Blog:
By Elizabeth Johnson, Principal and Owner, glee Content Marketing As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This…

Proactive Communication: Easy Ways to Create Certainty

Shelley Row shares thoughtful tips on how you can create an ‘oasis of calm’ for your clients to create assurance.

The Importance of Advocacy

Read IAEE President and CEO David DuBois’ on his perspective on global risks and threats that have an impact on the exhibitions and events industry.

7 Reasons to Host Trade Show Promotional Activities

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC With all the logistics you have to manage for your company’s trade show program, you might feel justified in…

How to Act on Instinct

Read how acting on instinct can improve your work life with Linda Swindling.

How to Strengthen Your Brand With Local Marketing

Read how to strengthen your brand with local marketing via Preferred Partner 4imprint.

B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a…