The Value of Virtual Communities in a Face-to-Face Industry

Originally published in Trade Show Executive, Apr 2014 Issue There is no doubt in the minds of any of us in this industry that coming together face-to-face to start new business relationships and affirm existing […]

IAEE’s CultureCreation – How to Make Good Great

Originally published in Trade Show Executive, Mar 2014 Issue On a daily – if not hourly – basis, I talk to IAEE members and friends in the exhibitions and events industry about what is important […]

A Focus on Young Professionals

Originally published in Trade Show Executive, Feb 2014 Issue As we start 2014 and shift our focus with a new strategic plan, we are excited by the emphasis that the IAEE board of directors is […]

Turning Point – Trade Show Executive

Originally published in Trade Show Executive, Jan 2014 Issue Show organizers and exhibitors spend an extensive amount of time attracting attendees who have previously attended an event or are likely to do so, time and […]