IAEE Chats with 2015 Merit Award Recipient Brad Hobson, CEM

By Mary Tucker, Sr. PR/Communications Manager Brad Hobson, CEM made a name for himself in the IAEE Dallas/Fort Worth Chapter by continually going above and beyond the call of duty. He has served on the […]

Spotting Trade Show Pros – Amplify Winter 2016

Originally published in Amplify, Winter 2016 Issue – Download the full issue here. Spotting Trade Show Pros It’s easy to spot a trade show pro. They’re the folks who are naturals at orchestrating successful trade […]

Your Favorite Productivity Trick Is Actually Slowing You Down

Originally Published by Lindsey Pollack, 18 March 2016 I bet I know what you’re doing right now. You’re reading this post, singing along to the “Hamilton” soundtrack and composing a text on your phone. If […]

A New Look at Leadership

Originally published in Trade Show Executive, March 2016 Edition “Leadership” is an interesting word to me, because for such a commonly understood concept it can take on avenues uncommonly related to it. The most obvious […]

WHY DAY ONE MATTERS

Originally posted March 4, 2016 By Lindsey Pollak As companies look to the spring hiring season, many leaders are focused on how to attract the best and brightest millennials. If you’re planning to bring on new hires, it’s […]

Public Events: The Importance of Risk Management

Originally published in IAEE Newslines, Executive Edition Q215 By Andrea Montello An accident, mishap or crime can cast gloom over an entire event, and if litigation results, can cost a company millions of dollars. If […]

2015 IAEE Distinguished Service Award Recipient Tony Lee Reflects on Nearly 40 Years of Industry Experience

By Mary Tucker, IAEE Sr. PR/Communications Manager “Our industry is a face-to-face business, that’s why I love it.” Tony Lee President & CEO Tony Lee International Tony Lee’s nomination for the IAEE Awards Program sums […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]

5 Must-Know Tips for Working with Your Friends

Originally written by Lindsey Pollak 26 February 2016 We often think about workplace relationships in terms of buzzword-y concepts like “mentor” or “networking.” But most of us realize our work squad should also include workplace […]

From the MATSO Perspective…An Interview with Michelle Sanford, CEM, Director of Event Operations, AEM

IAEE recently interviewed Michelle Sanford, CEM, Director of Event Operations, with the Association of Equipment Manufacturers (AEM) to learn more about her IAEE member experience. Michelle is part of a team that produces one of […]