Influencer Marketing

Originally published by 4imprint Instead of counting the number of followers, brands are now being asked to consider how influencers can help spread the brand’s message. Influencers have expertise, credibility and reach; they know a […]

IAEE Awards Spotlight on Outstanding Achievement in Marketing & Sales Award Winner Ellen Schwartz

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized her business experience to generate […]

How to Recover from a Major Work Fail

Originally published by Lindsey Pollack 25 March 2016 It happens to everyone. Without fail. The #workfail. In a recent post on soft skills, I shared why it’s so important to own up to a mistake […]

IAEE Awards Spotlight on InGo – Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager InGo LLC garnered the 2015 IAEE Outstanding Achievement in Innovation in Business Solutions Award for its suite of client-customized web apps. The award recognizes achievement by IAEE members in […]

IAEE Chats with 2015 Merit Award Recipient Brad Hobson, CEM

By Mary Tucker, Sr. PR/Communications Manager Brad Hobson, CEM made a name for himself in the IAEE Dallas/Fort Worth Chapter by continually going above and beyond the call of duty. He has served on the […]

Spotting Trade Show Pros – Amplify Winter 2016

Originally published in Amplify, Winter 2016 Issue – Download the full issue here. Spotting Trade Show Pros It’s easy to spot a trade show pro. They’re the folks who are naturals at orchestrating successful trade […]

Your Favorite Productivity Trick Is Actually Slowing You Down

Originally Published by Lindsey Pollack, 18 March 2016 I bet I know what you’re doing right now. You’re reading this post, singing along to the “Hamilton” soundtrack and composing a text on your phone. If […]

A New Look at Leadership

Originally published in Trade Show Executive, March 2016 Edition “Leadership” is an interesting word to me, because for such a commonly understood concept it can take on avenues uncommonly related to it. The most obvious […]

WHY DAY ONE MATTERS

Originally posted March 4, 2016 By Lindsey Pollak As companies look to the spring hiring season, many leaders are focused on how to attract the best and brightest millennials. If you’re planning to bring on new hires, it’s […]

Public Events: The Importance of Risk Management

Originally published in IAEE Newslines, Executive Edition Q215 By Andrea Montello An accident, mishap or crime can cast gloom over an entire event, and if litigation results, can cost a company millions of dollars. If […]