9 Amazing Facts That Will Help Improve Your Marketing ROI

Originally published by 4imprint Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. […]

What Does Work-Life Balance Mean in 2016?

Originally published by Lindsey Pollak June 21, 2016 Work-life balance (a.k.a. work-life integration, work-life fit, work-life blend) has been a hot workplace topic for, oh, the past three decades or so. But in today’s constantly […]

Staffing Strategies for your Next Trade Show

Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re likely no stranger to the […]

From the MATSO Perspective…An Interview with Sacha Carey, CEM, Director of Exhibitions, Water Environment Federation

Sacha Carey, CEM, Director of Exhibitions with the Water Environment Federation sat down with IAEE to talk about life as a Major American Trade Show Organizer and her member experience with IAEE. Sacha has been […]

Plant a Promotional Seed With Millennials

Originally published by 4imprint As the farm-to-table trend heats up at restaurants around the nation, so too, has the trend for people to grow their own food. Food gardens are popping up in front yards, […]

What I’ve Learned from 6 Months of Simplifying

Originally published by Lindsey Pollak 24 May 2016 At this point, most of us have heard of Marie Kondo and her best-selling manifesto, The Life-Changing Magic of Tidying Up. She suggests decluttering by asking yourself […]

IAEE Awards Spotlight on Janet Sperstad, CMP: 2015 Outstanding Achievement in Industry Leadership Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Janet Sperstad, CMP, Program Director at Madison College has extensive practical and academic experience in the exhibitions and events industry. She created the United States’ first Associate Degree […]

Let’s Talk Politics! (Office Politics, That Is)

Originally published by Lindsey Pollak 29 April The phrase “office politics” makes some people queasy. Maybe that’s because we tend to associate “politics” with people who are looking out for No. 1. Those who will […]

From the MATSO Perspective…An Interview with John Catalano, Managing Director, SME

IAEE spoke with John Catalano, Managing Director of the Society of Manufacturing Engineers, to get his thoughts on the exhibitions and events industry and his member experience at IAEE. John manages the FABTECH show and […]

Food for Thought – Being Global, Being Strategic, Industry Professionalism

Originally published in Trade Show Executive, May 2016 Edition “Going global”… what does this mean to your business and the exhibitions and events industry as a whole? In the past few years, IAEE has made […]