Chapter Leaders Council Spotlight… An Interview with Sue McCart, President, HFI Event Services

Sue McCart is President of HFI Event Services and a member of IAEE’s Chapter Leaders Council. Sue has been an IAEE member for 34 years. She recently shared with IAEE her perspective on the importance […]

2 Golden Rules for Writing Tradeshow Marketing Emails

Originally posted on CEIR Blog:
by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an…

Art of the Show Competition Winners Circle: Ontario Hospital Association

2016 Best of Show Winner for HealthAchieve Each year, an overall “Best of Show” winner is selected from the winners of the IAEE Art of the Show Competition’s 15 categories. Last year, the Ontario Hospital […]

How to Lower Stress at Work

Originally posted by Lindsey Pollack 24 March 2017 What stresses out your employees? Deadlines? A never-ending to-do list? An overflowing inbox? While the concept of work-life integration is designed to reduce workplace stress, sometimes it […]

Please Come In …

Originally posted on CEIR Blog:
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision…

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability to marry marketing strategy with […]

Female Empowerment in the Exhibition Industry is a Numbers Game

The industry needs a scorecard to prove that advancing women is more than just talk. Source: Female Empowerment in the Exhibition Industry is a Numbers Game

Get in on the Secret to Great Parade Giveaways

Originally posted by 4impint 3 April 2017 It wouldn’t be a parade without the big-brass bands, unicyclists, local dignitaries shaking hands and parade giveaways. Nonprofits and entrepreneurs are spreading the word about their products, services […]

IAEE Awards Spotlight on Alex Land, CEM: 2016 Young Professional of the Year Award Winner

By Mary Tucker, Sr. PR/Communications Manager Alex Land, CEM serves as Sales Executive for the Las Vegas Convention & Visitors Authority. He has advocated for IAEE on local and national levels by serving on IAEE’s […]

The Trade Show Director Never Saw It Coming

Originally posted on CEIR Blog:
Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he didn’t…