Graphic Design

Originally posted by 4imprint Tips and Tricks for Visual Marketing Success Humans are visual creatures. Our brains process visuals 60,000 times faster than text. Most information (90 percent) transferred to our brain is visual, and […]

From the MATSO Perspective…An Interview with Stephen Pitt, SVP of Conventions & Expos, National Automobile Dealers Association

Stephen Pitt, Senior Vice President of Conventions and Expos with the National Automobile Dealers Association sat down with IAEE to talk about his career as a Major American Trade Show Organizer and his member experience […]

CEM Faculty Spotlight on Nancy Milani, CEM, CMP

Nancy Milani, CEM, CMP is your “go-to” person when planning trade shows and events. With Nancy’s experience in producing and coordinating over 200 events, she has gained more than 20 years of knowledge that she […]

The Millennial Retention Idea You Need to Borrow Right Now

Originally published by Lindsey Pollack 29 June 2016 Ask any manager what their No. 1 talent issue is, and I can almost guarantee they will offer some variable of “attract and retain millennials.” That’s why […]

The Importance of Industry Recognition

Originally published in Trade Show Executive, June 2016 Edition The exhibitions and events industry is fortunate to have incredibly talented professionals. I have said this many times and will continue to repeat it because I […]

IAEE Member Spotlight on Tara Allen, CEM, Global Experience Specialists (GES)

Tara Allen, CEM is a Sales Manager with Global Experience Specialists (GES). Tara’s home town is Palm Harbor, FL, and she attended the UCF, Rosen College of Hospitality Management. Tara has been an IAEE member […]

9 Amazing Facts That Will Help Improve Your Marketing ROI

Originally published by 4imprint Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. […]

What Does Work-Life Balance Mean in 2016?

Originally published by Lindsey Pollak June 21, 2016 Work-life balance (a.k.a. work-life integration, work-life fit, work-life blend) has been a hot workplace topic for, oh, the past three decades or so. But in today’s constantly […]

Staffing Strategies for your Next Trade Show

Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re likely no stranger to the […]

From the MATSO Perspective…An Interview with Sacha Carey, CEM, Director of Exhibitions, Water Environment Federation

Sacha Carey, CEM, Director of Exhibitions with the Water Environment Federation sat down with IAEE to talk about life as a Major American Trade Show Organizer and her member experience with IAEE. Sacha has been […]