Make Your Next Trade Show Appearance Work for You

Originally published by 4imprint 23 April 2018 Trade shows are one of the best places for gathering leads. But statistics show you don’t have a lot of time to capture those leads. According to Exhibitor […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

Negotiate to Great Without Saying Anything

Originally published 30 April 2018 by Speaker and Author Linda Swindling, JD, CSP Have you ever had something really exciting happen and were at a loss for words? Last week this happened to me and […]

IAEE Awards Spotlight on Bruce Lemmon, CEM: 2017 Educator of the Year Award Winner

By Mary Tucker, Sr. PR/Communications Manager Bruce Lemmon, CEM, Owner of GEM Global Events Management LLC, earned his CEM designation in 1993 and began teaching CEM courses in 2005. He was one of the first […]

Let’s Go Outside!

Originally posted on CEIR Blog:
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that…

How Event Organizers are Implementing Millennial-Focused Programs

Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC Writer | Content Strategist | Blogger […]

Effective Change-Management Techniques for Your Organization

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]

CEIR Predict Recap: The Impact of the Micro and Macro Environment on the Exhibitions and Events Industry

Originally posted on CEIR Blog:
Thank you to session partner, PSAV! Two economists walk into a room full of exhibition and event c-suite executives…no, this isn’t the start of a joke. Gregory Daco, Chief U.S.…

Support is a Two-Way Street

Originally published by Trade Show Executive, April 2018 Edition Last month I talked about the importance of advocacy, and how much value support from each and every member of this industry holds toward our continued […]