Chapter Leaders Council Spotlight… An Interview with Tom Malek, CEM, Vice President of Sales – Northeast, T3 Expo

Tom Malek, CEM, is Vice President of Sales – Northeast for T3 Expo and a member of IAEE’s Chapter Leaders Council. Tom has been an IAEE member for 9 years. He recently shared with IAEE […]

Choosing a Merchant Processor for Your Organization

What should you consider in choosing the right merchant processor for your organization

My Favorite Marketing Definitions

Originally posted on CEIR Blog:
by Gary Slack Almost all of us collect things—often offbeat things. I know a man who collects Toby jugs, another who collects old-time lunch boxes and a husband-wife couple whose…

IAEE’s Expo! Expo! 2017 Planning Made Easy With These 5 Tips

Originally published 20 November 2017 by TSNN Are you attending Expo! Expo! IAEE’s Annual Meeting & Exhibition this year?  Have you started planning for your visit?  Don’t stress! Below are five beneficial things you can […]

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017  More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months or year, and the latest […]

What is Marketing?

Originally posted on CEIR Blog:
by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of…

“We Didn’t Give Ourselves the Trophies” — Millennials

Are millenials the “trophy generation”? Find out how to manage millenials with facts and takeaways

The Evolution of Trade Shows Through Technology

Technology will enhance the face-to-face business – not replace it.

Messe Frankfurt and its Dedication to IAEE

With more than 10,000 industry professionals who support and conduct exhibitions globally, The International Association of Exhibitions and Events (IAEE) forms a strong synergistic group of individuals.  The endless networking and educational opportunities IAEE provides…