How to Make Your Mark with Advertising Giveaways

Discover the top reasons why you may want to consider adding promotional items to your future marketing mix with 4imprint.

CEIR Case Study: An Interview with Kim Palastro of Pittcon

Originally posted on CEIR Blog:
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and…

IAEE Awards Spotlight on Chris Eisenberg, CEM: 2018 Chapter Merit Award Winner

Congratulations to 2018 Chapter Merit Award recipient, Chris Eisenberg, CEM! Read Chris’ thoughts on staying on top of industry trends and how the IAEE Southwest Chapter strives to best serve its vast membership.

One Bad Apple

Read Dr. Cindy McGovern’s tips on how to manage disruptive team members before they impact the performance of those around them and the workplace environment.

Busting Green Exhibiting Myths

Originally posted on CEIR Blog:
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting…

Trade Show Security: How to Prevent Theft from Your Trade Show Booth

IAEE Member, Mobile Video Guard, shares the who, what, when, why and how of trade show theft to protect your products and company information at your next event.

Expert Sales Training Techniques That Will Step Up Your Game

Learn great sales training techniques to up your game at the next trade show with 4imprint.

How AUA Tracks Learner Retention with Live Polling

Originally posted on CEIR Blog:
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles…

CEM Spotlight on Bradley Necrason, CEM

Congratulations to CEM gamechanger, Bradley Necrason, CEM of GES. Read why he believes the CEM certification allows him to expand his industry knowledge and why it’s beneficial to maintain the designation.

The New Career Sphere

Read IAEE President & CEO David DuBois’ perspective on the importance of investing in your constituency.