Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting                                            The biggest mistake that U.S. companies make when taking their U.S. trade show experiences abroad is assuming that their formula for success in…

Why Leaders Fail

Why do leaders fail? Find out the characteristics of Bosszillas!

A is for Advocacy

Originally published by Trade Show Executive, March 2018 Edition Advocacy is something I focus on quite a bit and I am proud of the significant amount of headway we, as an industry, have made over […]

NYIAEE Chairman Tom Malek, CEM Reflects on the Role

Originally published by T3 Expo, 8 February 2018 T3 Expo’s Vice President of Sales, Tom Malek, has been the Chairman of the New York IAEE Board during the past two years. As he departs his […]

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…

Content You Can Count On

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. With their […]

Words Matter: Three Steps to Using Words to Get What You Want

by Shelley Row, P.E., ACC “I’m trying not to be worried. It will be fine.” If I said it once, I said it a hundred times.  I said it to my friends. I said it […]

Competing and Winning with Growth Strategies

Originally posted on CEIR Blog:
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where…

Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.