Category: Safely Reopening

Advocacy Matters

IAEE President and CEO David DuBois talks about Exhibitions and Conferences Alliance (ECA) Legislative Action week, and why meetings on Capitol Hill benefit our industry.

What You Need to Know About the New Ways of Marketing Your Events

How has event marketing changed due to COVID-19? Read the write-up on the previously held #IAEE webinar, “Event Marketing, Then and Now: 10 Ways COVID-19 Has Changed the Future of Attendee Acquisition.”

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

Use COVID’s Seasonal Patterns to Plan Ahead

Epistemix forecasts COVID-19 seasonal patterns in helping to minimize the risk of the pandemic when planning your next event or operations.

Everything Under the Sun Expo: Lessons Learned

An interview with Wendy Parker Barsell, Executive Director of the Florida Swimming Pool Association The power of positivity and persistence is strong with Wendy Parker Barsell, CEM, Executive Director of the Florida Swimming Pool Association. […]