Category: Industry Perspectives

The Best is Yet to Come at EXPO! EXPO!

Originally published in Trade Show Executive, August 2016 Edition We have entered the second half of the year, which means that if you see me grinning from ear to ear (more so than usual, anyway), […]

Exhibitions Day 2016 Surpasses Expectations

Originally published in Trade Show Executive, July 2016 Edition Last month, IAEE, along with 20 supporting organizations and more than 100 exhibitions and events professionals from around the U.S., stormed Capitol Hill for Exhibitions Day […]

The Importance of Industry Recognition

Originally published in Trade Show Executive, June 2016 Edition The exhibitions and events industry is fortunate to have incredibly talented professionals. I have said this many times and will continue to repeat it because I […]

Food for Thought – Being Global, Being Strategic, Industry Professionalism

Originally published in Trade Show Executive, May 2016 Edition “Going global”… what does this mean to your business and the exhibitions and events industry as a whole? In the past few years, IAEE has made […]

Your Industry, Your Voice – Advocating for the Industry

Originally published in Trade Show Executive, April 2016 Edition Change is a big theme here at IAEE Headquarters as preparations pick up for Exhibitions Day on 7-8 June 2016 in Washington, D.C. As we sound […]

A New Look at Leadership

Originally published in Trade Show Executive, March 2016 Edition “Leadership” is an interesting word to me, because for such a commonly understood concept it can take on avenues uncommonly related to it. The most obvious […]

International Perspective

Originally published in Trade Show Executive, February 2016 Edition As some of you have heard me say, the “I” in IAEE is not just a letter; it stands for a concept that IAEE is steadfastly […]

Expo! Expo! Follow Up and Resolutions for 2016

Originally published in Trade Show Executive, January 2016 Edition For many of us, January marks a time of reflection and assessment. At IAEE Headquarters this is particularly true, as we celebrate another highly successful Expo! […]

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]

Trends in Education

Originally published in Trade Show Executive, October 2015 Edition Last month I talked about the things that keep me up at night, one of the most prominent being our offerings at Expo! Expo! IAEE’s Annual […]