Category: Industry Perspectives

International Perspective

Originally published in Trade Show Executive, February 2016 Edition As some of you have heard me say, the “I” in IAEE is not just a letter; it stands for a concept that IAEE is steadfastly […]

Expo! Expo! Follow Up and Resolutions for 2016

Originally published in Trade Show Executive, January 2016 Edition For many of us, January marks a time of reflection and assessment. At IAEE Headquarters this is particularly true, as we celebrate another highly successful Expo! […]

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]

Trends in Education

Originally published in Trade Show Executive, October 2015 Edition Last month I talked about the things that keep me up at night, one of the most prominent being our offerings at Expo! Expo! IAEE’s Annual […]

What Keeps Me Up at Night

Originally published in Trade Show Executive, September 2015 Edition As president and CEO of IAEE, what keep me up at night aside from my new puppy Jackson? There are many things but none that is […]