Category: Industry Perspectives

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]

Trends in Education

Originally published in Trade Show Executive, October 2015 Edition Last month I talked about the things that keep me up at night, one of the most prominent being our offerings at Expo! Expo! IAEE’s Annual […]

What Keeps Me Up at Night

Originally published in Trade Show Executive, September 2015 Edition As president and CEO of IAEE, what keep me up at night aside from my new puppy Jackson? There are many things but none that is […]