Category: IAEE

What Makes a Good Entry – Art of the Show Insider Tip #3

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Email Promotion and Exhibit Sales Brochure/Prospectus. These elements comprise a well-rounded marketing plan, but what makes them so […]

Three Reasons a2z Loves to Exhibit at IAEE’s Expo! Expo!

As the fall season approaches every year, a2z’s events team kicks into high gear in preparation for one of the most prestigious events for the trade show industry in North America – IAEE’s Expo! Expo! […]

The MATSO Perspective…

By Camille Stern, SVP Strategic Account Management, SPARGO, Inc. 200,000 sq.ft. of exhibit space sounds like a lot of space. To some show organizers, it is. To others, this is simply walking away from the […]

What Makes a Good Entry – Art of the Show Insider Tip #2

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Brand Design/Development and Convention Center Promotion. These elements comprise a well-rounded marketing plan, but what makes them so […]

What Makes a Good Entry – Art of the Show Insider Tips #1

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Attendance Promotion Brochure and Attendance Promotion Campaign. These elements comprise a well-rounded marketing plan, but what makes them […]

From the MATSO Perspective…An Interview with Camille Stern, SVP Strategic Account Management with SPARGO

IAEE sat down with Camille Stern, Senior Vice President, Strategic Account Management with SPARGO, Inc. to hear more about her exhibition industry journey and her perspective from the MATSO (Major American Trade Show Organizer) front. […]

The Importance of Industry Recognition

Originally published in Trade Show Executive, June 2015 Issue Like most of us in this industry, I travel – a lot. And I talk to a lot of people. In order to promote the importance […]

Show Insurance 101 …

By Jack Buttine with Buttine Insurance Show organizers have plenty to ‘keep them awake at night’.  However, a well-planned show insurance program will promote “a good night’s sleep”. Organizers have specially designed property, general liability […]

Know Your Government

Originally published in Trade Show Executive, May 2015 Issue As industry professionals it is imperative that we become more involved with our local and federal governments. Discriminatory practices and legislation, onerous taxation and restrictive Wi-Fi […]

IAEE Women’s Leadership Forum 2015

On April 8th IAEE hosted its annual Women’s Leadership Forum in Washington D.C. The forum focuses on topics that are unique to women in the exhibitions and events industry. It is tailored for all women […]