Category: IAEE Preferred Partners

A Helpful Trade Show Checklist for Sure-Fire Success

Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and […]

Trade Shows: How to Make a Big Impression

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]

Social Customer Service

Originally published by 4imprint Messaging comes of age as a support channel We’ve all been there: Our shiny, new thingamajig just won’t perform. We’ve looked online at the FAQ, but it’s TL;DR (Too Long; Didn’t […]

Graphic Design

Originally posted by 4imprint Tips and Tricks for Visual Marketing Success Humans are visual creatures. Our brains process visuals 60,000 times faster than text. Most information (90 percent) transferred to our brain is visual, and […]

9 Amazing Facts That Will Help Improve Your Marketing ROI

Originally published by 4imprint Advertisers spent more than $22 billion in 2015 on promotional products.[i] But, what did advertisers get out of those billions? Turns out, the marketing ROI (return on investment) is quite clear. […]

Staffing Strategies for your Next Trade Show

Originally published by 4imprint Days on the trade show floor can be long and tiring, and the monotony can cause some booth staffers to lose momentum and become disengaged. You’re likely no stranger to the […]

Plant a Promotional Seed With Millennials

Originally published by 4imprint As the farm-to-table trend heats up at restaurants around the nation, so too, has the trend for people to grow their own food. Food gardens are popping up in front yards, […]

Influencer Marketing

Originally published by 4imprint Instead of counting the number of followers, brands are now being asked to consider how influencers can help spread the brand’s message. Influencers have expertise, credibility and reach; they know a […]

Spotting Trade Show Pros – Amplify Winter 2016

Originally published in Amplify, Winter 2016 Issue – Download the full issue here. Spotting Trade Show Pros It’s easy to spot a trade show pro. They’re the folks who are naturals at orchestrating successful trade […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]