Category: CEIR

Customer Satisfaction: Event Marketing’s Hot Metric

Originally posted on CEIR Blog:
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State of Customer Marketing 2017, a…

Whose Show is It, Anyway?

Originally posted on CEIR Blog:
by Robert Hughes  Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do…