CEIR Blog by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations in 63 different […]
Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.
CEIR Blog by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in 2015 drew just […]
CEIR Blog by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). […]
CEIR Blog by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers. It is a very boring and […]
CEIR Blog by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then […]
CEIR Blog by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an important point in […]
The industry needs a scorecard to prove that advancing women is more than just talk. Source: Female Empowerment in the Exhibition Industry is a Numbers Game