Category: CEIR

Maximizing the Value Attendees Get From Your Event

CEIR Blog by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations in 63 different […]

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

CEIR Blog by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in 2015 drew just […]

F2F: The Killer App in B2B

CEIR Blog by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again and again in […]

Association Organizer, What If Your Attendees Stopped Coming?

CEIR Blog by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). […]

Boring Exhibitor Sales Brochures

CEIR Blog by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers. It is a very boring and […]

Hosting the Perfect Event

CEIR Blog by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most importantly—how to generate more revenue! I recently […]

4 Trends Disrupting Events

CEIR Blog by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless.  If everything is a threat to the events industry, then […]

2 Golden Rules for Writing Tradeshow Marketing Emails

CEIR Blog by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an important point in […]

Please Come In …

CEIR Blog by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision about attending? While […]

Female Empowerment in the Exhibition Industry is a Numbers Game

The industry needs a scorecard to prove that advancing women is more than just talk. Source: Female Empowerment in the Exhibition Industry is a Numbers Game