Category: CEIR

Are Digital and Face-to-Face Marketing Frenemies?

Originally posted on CEIR Blog:
by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn,…

Effective Marketing Appeals to Emotions

Originally posted on CEIR Blog:
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually  need–the kinds of products and services they feel are almost forced upon them.…

25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End

Originally posted on CEIR Blog:
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016,…

Customer Satisfaction: Event Marketing’s Hot Metric

Originally posted on CEIR Blog:
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State of Customer Marketing 2017, a…

Whose Show is It, Anyway?

Originally posted on CEIR Blog:
by Robert Hughes  Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do…