Category: CEIR

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

Originally posted on CEIR Blog:
by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in…

F2F: The Killer App in B2B

Originally posted on CEIR Blog:
by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again…

Association Organizer, What If Your Attendees Stopped Coming?

Originally posted on CEIR Blog:
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to…

Boring Exhibitor Sales Brochures

Originally posted on CEIR Blog:
by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers. It is a…

Hosting the Perfect Event

Originally posted on CEIR Blog:
by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most importantly—how to generate more…

4 Trends Disrupting Events

Originally posted on CEIR Blog:
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless.  If everything is a threat to the…

2 Golden Rules for Writing Tradeshow Marketing Emails

Originally posted on CEIR Blog:
by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an…

Please Come In …

Originally posted on CEIR Blog:
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision…

Female Empowerment in the Exhibition Industry is a Numbers Game

The industry needs a scorecard to prove that advancing women is more than just talk. Source: Female Empowerment in the Exhibition Industry is a Numbers Game

The Trade Show Director Never Saw It Coming

Originally posted on CEIR Blog:
Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he didn’t…