All posts by Editorial Staff

CEIR’s Event Performance Analyzer

Originally posted on CEIR Blog:
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these…

CEM Spotlight on Bhola Mandal, CEM

Congratulations to Bhola Mandal, CEM on becoming a gamechanger! Read about his CEM journey and why he would recommend the CEM program.

IAEE Award Winner Spotlight on Jennifer Hoff, CEM: 2018 Woman of Achievement Award Winner

Read about 2018 Woman of Achievement Award recipient, Jennifer Hoff, CEM of Taffy Strategies and her contributions to the exhibitions industry.

CEM Spotlight on Daniel Chua, CMP, CEM

Congratulations to recent CEM gamechanger, Daniel Chua, CMP, CEM of AONIA. Read about his journey on earning his CEM designation.

Choose Wisely: The Power Colours Can Have On Your Brand Identity

Read how to get your brand noticed and remembered using the power of color via Preferred Partner, 4imprint.

Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)

Originally posted on CEIR Blog:
By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely viral and…

Change w/ Dr. Debi Silber

Read how you can overcome fear and accept change with Dr. Debi Silber.

IAEE’s Expo! Expo! Ups Its Game On Event Technology in 2018

Technology has been the forefront of our industry. At #ExpoExpo, technology took over the show floor.

It’s a Marketing Remix: Classic Marketing Ps With an Updated Twist

Preferred Partner 4imprint shares how the modern marketing Ps can make the most of your marketing.

IAEE’s Expo! Expo! Attracts 2,300-Plus Attendees in New Orleans

Relive the Expo! Expo! experience in this great recap from our partner, TSNN!